lipton brief
From my research, I found that Lipton is a brand which produces rainforest alliance certificated product. This means they produce their tea plant with sustainable cultivating techniques in Kenya.
My Idea is to design a medal, which is, replaces the string on the tea bag. The idea behind this is that Lipton works in connection with the rainforest alliance reserving parts of the rainforest in Kenya. So by buying Lipton's tea you become a Rainforest hero and have helped preserve part of the world from danger.
TV advert 1,2 would show aboriginal people in Kenya and Kenyan farmers giving thanks to a person who drinks Lipton tea by giving them a medal.
There is an event for Lipton tea where you collect 10 paper medals, one being
in each box of tea-bags, to then be sent off for a real rainforest hero medal. So, I have designed website and back of the package design which give information about the event.
My Idea is to design a medal, which is, replaces the string on the tea bag. The idea behind this is that Lipton works in connection with the rainforest alliance reserving parts of the rainforest in Kenya. So by buying Lipton's tea you become a Rainforest hero and have helped preserve part of the world from danger.
TV advert 1,2 would show aboriginal people in Kenya and Kenyan farmers giving thanks to a person who drinks Lipton tea by giving them a medal.
There is an event for Lipton tea where you collect 10 paper medals, one being
in each box of tea-bags, to then be sent off for a real rainforest hero medal. So, I have designed website and back of the package design which give information about the event.